Farming Premium Cannabis: An Overview
In the legal cannabis markets distributors, retail outlets, value added businesses, and consumers are becoming ever more discerning. They want quality, consistency, predictability of experience and a fair price. On the cultivation side where I focus my professional attention, having a proven, written process to guide the cultivation journey from beginning to end is a must. The transferability of this process helps you scale your business, empower employees to function at a high level, and helps drive the quality and consistency purchasers and end users demand. This piece shares an overview of my core philosophy for competing in an increasingly crowded cultivation space and will be followed by 4 subsequent posts that will outline my process for farming ultra high end flower in detail.
Core
Philosophy
- Given equal or similar genetics,
growing highly differentiated cannabis flower is arduous and is largely
dependent on knowledge, experience, resources, process, and environmental
exposure.
- Producing top shelf, differentiated
flower requires sound infrastructure and a winning, start to finish farming
process that differs from mainstream commercial production in some key
way(s).
- The repeatability and transferability
of your farming systems and processes drive enterprise value and facilitate
business expansion. They must be
documented in detail.
- Indoor, light deprivation and term
cultivation at scale all offer ripe opportunity for product differentiation and
branding. In terms of light dep, for
example, an overall lack of attention to plant structure, preventative
maintenance, terpene retention, and visual appeal of finished flower currently
offer significant opportunity for brand creation and strength.
- All else equal, you finish as you start
in cannabis farming. As such, the
vegetative cycle is of paramount importance and should warrant significant
resources. Special attention to plant
vigor, health, structure, terp content and root development early on serve as
the enabling factors in the quest for high end, high value flower production.
In the legal cannabis markets distributors, retail outlets, value added businesses, and consumers are becoming ever more discerning. They want quality, consistency, predictability of experience and a fair price. On the cultivation side where I focus my professional attention, having a proven, written process to guide the cultivation journey from beginning to end is a … Continue reading Farming Premium Cannabis: An Overview →Read More
